The average house in the US now has 20.2 connected devices, according to a new report based on an analysis of 41 million homes and 1.8 billion connected devices. In Europe, the average is 17.4, while the average Japanese house contains only 10.3 smart devices.
As expected, smartphones, computers, tablets, and smart TVs make up the majority of the 1.8 billion devices, but smart speakers, connected lighting systems, and connected appliances also make up a sizable fraction.
The top growing devices for 2022 are a little different, however. Compared to 2021, the study found that smart homes had:
- 55% more cameras
- 43% more smart doorbells
- 38% more home hubs
- 25% more smart light bulbs
- 24% more smart speakers
- 23% more smart plugs
- 19% more smart thermostats
All those devices eat data: a lot of it.
The average US home consumes 657 gigabytes of data per month in 2022, almost 15% more than last year. Europeans and Japanese are much less data-hungry, using just 227 GB and 200 gigabytes per month. Perhaps surprisingly, the fastest-growing data eaters are our smartphones, though Amazon’s Fire TV and Roku’s digital video player also show up. I would have thought that connected TVs, which can consume gigabytes per hour of high definition content, would have rated higher.
Apple dominates the loyalty index, with a shocking 39% of households in the US, Europe, and Japan owning 10 or more Apple devices. Samsung ranks second, with 5% of households owning 10 or smart devices from the Korean tech giant, while Amazon is just under the 3% mark.
Apple is also the fastest-growing in the “obsessed” category, with 24% growth year-over-year in 10+ Apple device households.
For 2022, Apple’s household penetration in the US, Europe, and Japan is fairly astonishing:
- 1 or more: 92% of households
- 5 or more: 64% of households
- 10 or more: 39% of households
Google clearly has not hit the mark in terms of penetration, with only 5.3% of households owning five or more Google smart home devices and 1% owning 10 or more, numbers even Microsoft doubles. This probably has something to do with Google’s slow and bungled acquisition and consumption of Nest back in 2014. Nest appeared to be off to a massive head start in smart home, but corporate wrangling, attempts to sell the division, and eventual rebranding has all taken its toll.
Apple hasn’t really hit its stride in smart home either, with a confusing home app, a stuttering smart speaker strategy, and a near-complete lack of Apple-branded smart home products that seamlessly sync to provide the iconic “it just works” experience. (Where, frankly, Amazon has made more progress.) But these numbers, driven largely by smartphones, tablets, computers, and Apple TVs, indicate Apple has a huge opportunity here if it would just focus.
The biggest decrease in data use from 2021 to 2022?
Fitness bikes, which we’ve seen crash in the past year, with Peloton the most obvious example. Data consumption by fitness bikes is down 23%, according to the report. Computers are also down by 7%, presumably as some home office work has shifted back to the office.
The data is from Plume, a SaaS platform for telcos and subscribers which is in more than 41 million active locations globally. The full report is available here.