CSUSB students and faculty at the Hospitality Management Gala 2022 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, Calif., on Sunday, Mar 13, 2022.

In the face of instability in the job market, local hospitality schools are facing an uphill battle to convince students that the field is a promising way to go.

As fewer people traveled due to government restrictions and public health concerns at the beginning of the COVID-19 pandemic, thousands of hotels temporarily shuttered and laid off staff. More recently, as travel has rebounded hotels have scrambled to find staff.

As the industry changes, hospitality schools must adapt.

Since it started in fall 2020, the hospitality management program at Cal State University San Bernardino Palm Desert has struggled to grow beyond about 30 students, according to founding director Joseph Tormey. The program offers a concentration, minor and certificate in hospitality management under the umbrella of the school’s Department of Marketing.

By lsmg5

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