Apple plans to launch its annual Back to School promotion in the United States on Friday, coinciding with the launch of the new 13-inch MacBook Pro with the M2 chip, according to Bloomberg‘s Mark Gurman. In a tweet, Gurman said Apple may offer a gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year.


Each year, Apple’s Back to School promotion offers college/university students and educators a free gift with the purchase of an eligible new Mac or iPad. Last year, the US promotion began on June 17 and offered free second-generation AirPods with the purchase of an eligible Mac or iPad model, in addition to 20% off AppleCare+ plans for devices.

Last year, eligible devices included the MacBook Pro, MacBook Air, iMac, Mac mini, Mac Pro, iPad Pro, and iPad Air, while the eighth-generation iPad and fifth-generation iPad mini were excluded from the offer. Refurbished devices are also typically ineligible.

The promotion is typically available to students attending or accepted to a higher-education institution, faculty and staff of higher-education institutions, parents purchasing on behalf of an eligible student, employees of a K-12 institution, and select others.

The promotion will likely launch in Canada at the same time as in the US, followed by European and Asian countries a few weeks later.

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