Bookstore sets new stage for historic theater

Dymocks is set to open a new flagship bookstore inside Rundle Mall’s mothballed Regent Theater after an expensive refit.

Dymocks has been searching for a new home in the Adelaide CBD since their flagship store on the eastern end of Rundle Mall closed down in April last year, following the retirement of long-time franchisee Mandy Macky.

The national book retailer has been operating a much smaller pop-up store on level one of the Myer Center in the interim.

But that shop will close on Sunday and its stock will be moved to a vacant 1000 square meter space on level one of Regent Arcade where the heritage Regent Theater used to operate.

Artist rendition of Dymocks’ planned $1.5m fit out of Regent Theatre. Photo supplied/Dymocks

Dymocks says their new flagship store, set to be South Australia’s biggest bookshop, will occupy the entire first floor of the arcade and involves a $1.5 million heritage refit of the theater space.

“Dymocks is honoring the theatre’s cultural prominence by maintaining the intricate wall and ceiling arabesque decorations and restoring 10 pieces of former theater furniture found in the basement, including tub chairs, a club lounge and sofa,” the company said in a statement.

The new store will open at 9am on April 20 and will employ around 40 staff, the company said.

Artist rendition of Dymocks’ planned $1.5m fit out of Regent Theatre. Photo supplied/Dymocks

Dymocks managing director Mark Newman said the Regent Theater store will be among the company’s top three in Australia by size when completed.

He said the site has the potential to host an in-house café, event space, special order department and a large giftware section.

“We were obviously looking for a space that was sufficiently large to house a flagship bookstore,” he told InDaily.

“We were also knowing of the cost of a 1000 square meter store right on Rundle Mall, so we wanted to try and find something … where we were able to have the space but making sure we kept it at a manageable cost.

“We were looking for something that’s an iconic, interesting space that we could create a really interesting retail environment.”

The Regent Theater opened in 1928 as a grand cinema with seats for more than 2200 patrons.

It was downsized in 1967 and partially transformed into a shopping arcade until the smaller cinema was completely shut down in 2004.

The building’s Rundle Mall facade was state heritage listed in 1986.

The heritage listed facade of Regent Arcade. Photo: Thomas Kelsall/InDaily

Newman said the new shop will have all the hallmarks of a Dymocks store with a few tributes to the theatre’s 1920s design.

“Even though we’re designing the shop in a way that is sympathetic to the architecture of that building … ultimately the bulk of the shop fixture fittings are Dymocks’ image and they’ll be the same as what you’ll find in many of our other bookshops,” he said.

“But there are a few unique features which celebrate that architecture and that’s one of the things we like to do when we open stores is try to take something from the local area … and celebrate that in some way whether that’s through color or images or some quirky bits of furniture.”

The move represents the latest push to revitalize the Regent Arcade precinct which has struggled with high vacancy rates and low foot traffic during the pandemic.

last year, InDaily detailed numerous concerns from traders about the management of the precinct and a proliferation of empty shopfronts within the arcade.

Asked whether he thought low foot traffic would be an issue at Regent Theatre, Newman said: “We’re pretty confident that we can trade well out of that space.”

“But having said that, we will have significant branding presence on Rundle Mall and it will be very clear that there’s a Dymocks store in there, all you’ve got to do is walk in and go up the escalators,” he said.

Dymocks’ new shopfront on the ground floor of Regent Arcade. Photo: Thomas Kelsall/InDaily

Access to the new Dymocks store will be via an escalator between clothing store Connor and health insurer Bupa, while there will also be an elevator to the store within Regent Arcade.

It comes after QBD Books, Australia’s largest book retailer and Dymocks’ main national competitor, opened its first flagship store in Rundle Mall on March 25.

The shop, located at 138 Rundle Mall and directly opposite Dymocks’ old location, is 300 square meters in size and the company’s largest in Australia.

Newman said QBD’s arrival in the CBD presented “a bit of competition that wasn’t there previously” but said he was “confident” about Dymocks’ offering to customers in a “robust” Adelaide book-buying market

“We operate in many shopping centers around the country with QBD in locations very close by,” he said.

“The market here in Adelaide is very robust, the fact that the universities are coming back and face to face learning etc, also helps students bring traffic back into the city.

“We’ve seen from the way that we traded in that temporary store, which has been well above our expectations, that the market’s still pretty robust.

Dymocks’ old Rundle Mall store which closed in April has been replaced by a major 2650 square meter rebel sport development which will open tomorrow.

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.

donate today

Powered by
PressPatron

Leave a Comment